Audience Research

To research for this project i gather a group of friends and verbally asked them as i thought this was a more effective way as people were more honest and it was more personally opposed to just handing them a questionnaire. 

I asked various questions.

Do you prefer music videos, short films or documentaries?

To this question I found out that most people would prefer music video as they listen to music on both the internet and tv. Short film wasn't particularly preferred but this seemed to be due to the fact most short films need to be found on the internet and weren't on tv. Documentaries appeared to be more popular than short films as most people liked seeming them on tv.

What do you like about music videos?

When asked most people liked that artists were sometimes creative with their abstract videos and valued their artistic skills, although some people hated abstract videos deeming them without a purpose. Most preferred when they had a narrative and performance as they enjoyed the story which was unfolded with a song.

What do you like about short films?

I found out that most people liked the idea of having a story told and it not taking long to tell the story.

What do you like about documentaries?

To this question the group of people i asked said that they like what they learn from documentaries. Particularly they liked learning interesting facts they wouldn't have known without watching it. They also seemed to prefer documentaries on different things like medical conditions (the tree man).

What would you actually watch?

It was obvious that most people didn't watch short films and mainly watched music videos as music interested them, although documentaries were also of interest due to the fact they are regularly on tv and they caught their interest after on shows they'd normally watch.

Where do you go to watch music videos, short films or documentaries?

With this question I found out the main medium for all these three products was the internet. Although tv was a close runner up, although it appeared this was more for music videos (on music channels) and documentaries. On the internet it was evident that the main mediums were 'youtube' and 'BBC iPlayer'. Knowing this it gave me an idea of were to put my media product.

I also made a poll online to see what was more popular.

Question: What do you prefer?  Music videos, short films or documentaries?

Answers:

Music videos   -  60% 

Short films  - 15%

Documentaries - 25%

This polled showed me that music videos were the most popular among a larger group which helped me with my decision on what product to create.