The demand for music videos came from several different factors. The main one was simple and still remains the same even today and that is promotion. In fact the first music videos were called Promos.
Artists wanted more forms of promotion besides having their tracks on the radio and in shops.
It was the Beatles who can be accredited for creating this new form of promotion. They decided to make music videos to accompany their tracks so they could tour their music videos opposed to actually touring, this was so they could have a break from thousands of screaming girls and foucs on the music they were producing in the studio as they became more serious about their music. The first music video they made was for their track called 'Strawberry Fields'. This was the first proper music video the world had seen, the video was extremely abstract, some people argue it seems so abstract because they didn't know what to do for the music video. But you can't blame them as it was the first music video ever.
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